To make a company more successful in terms of social media presence, social media optimization should be taken into consideration. When it comes to the company, the company must have knowledge about importance of their blogs, keywords in web pages, articles etc. But Social Media Optimization is still important. In Social Media Training in Lahore, you will also learn about the concept of social media optimization.

Social media optimization is the best way to improve the brand visibility on social media. It can help in improve customer based and also help in increase the revenue. With the help of Social Media Training in Lahore, you will learn that social media has numerous online applications such as Facebook, YouTube, Twitter, LinkedIn etc. All of the social media channels have feature of sharing, like and comments. Social media has become one of the popular trend these days.

In Social Media Training in Lahore, you will learn that social media optimization is the method that help in ensuring that pages are being updated daily. The more pages are updated, the more customers will be able to see your brand name and post. The best way is to update the blogs weekly once or twice. However Facebook page should be updated daily and Twitter numerous times per day. In this way, they will check the website link back to the website. In social media optimization, keyword analysis is conducted also which will help your website to be seen by users on search engines also.

In Pakistan, ITHeight has been offering numerous IT training in different cities. ITHeight also offers Social Media Marketing (SMM) Training that covers from basics till advanced level. Visit ITHeight and avail Social Media Training in Lahore to get more knowledge about the importance of social media optimization.

To design an interesting and functional website having products or services according to your customer’s needs. If you want to improve your website exposure and business, then SEO is important. In SEO Training in Lahore, you will learn that SEO is Search Engine Optimization which is used to modify a website according to the rules of search engines. Since last few years, SEO has been changed drastically. There are various important factors for SEO-friendly web design which are:

• HTML Code Structure: It is important for a website to load faster and is SEO friendly. The web developers must check from the back end that website is fully optimized for better loading. SEO also helps in generating traffic to your website. If your website does not load faster, the user will not stay longer on your website.
• On-Page SEO: On-Page SEO is a crucial part of SEO as it helps in making a website more SEO friendly for search engines and user. It will help your website as well as web pages to get visible in SERP. The website must be created in such a way that the web crawlers must indexed the website as well as web pages. On-Page SEO includes urls, meta tags, content, navigation, sitemaps, heading, redirects etc. In SEO Training in Lahore, you will also understand the essential elements of On-Page SEO for SEO-friendly website.
• Content: For SEO-friendly website, the content of website is really important. It is said that content is king. If any website has no blog and not updated with the new content, then your business will have less competition therefore less website traffic and sales. For SEO purpose, articles are blogs are recommended that use quality content. In SEO Training in Lahore, you will also learn about the role of content in SEO.

In Pakistan, ITHeight has become one of the best IT training center in different cities. ITHeight has been offering SEO Training from basics till advanced level. Visit ITHeight and avail SEO Training in Lahore to learn about essential elements of SEO-friendly website.

In the era of advanced technology, it can be clearly seen that new websites and social media profiles are created daily. The competition has become more fiercer. However digital marketing has been considered one of the best marketing strategy that is being used by every company. Digital Marketing Courses in Pakistan will help in understand the importance of digital marketing for business growth.

• For digital marketing, it is important to check that website is SEO friendly or not. SEO is really important for every type of website as the search engine will have access to your website and will give a rank to it if it implements quality SEO techniques.
• The website content is really important as it plays a great role in increase brand awareness. For this purpose, blog can be used that will help in generating traffic to your website. The content of blog or website should be related to your products or services. In Digital Marketing Courses in Pakistan, you will also learn that content is really important for website and for ranking purpose.
• It is important to get to know about target audience to whom you want to reach and inform about your product or services. On the basis of target market, content can be created for your website. For target marketing, social media is also best.
• Social media is the best platform for business promotion. If you have no social media presence then your business is lacking and not exists online. Therefore, at first, find the audience of your business in different social media channels first then join social media channel and create company profile. It is good to create Facebook business page, Twitter, Google plus or LinkedIn. With the help of Digital Marketing Courses in Pakistan, you will come to know that social media marketing is the best strategy for business.

In Pakistan, ITHeight has been offering Digital Marketing Courses from last few years and it covers major marketing strategies in it. Visit ITHeight and avail Digital Marketing Courses in Pakistan to learn more about the effective tips for digital marketing.

Nowadays, ecommerce websites are in trend as people are well aware of the importance of ecommerce web design and web development. In Web Development Courses in Lahore, you will learn that ecommerce website has an ability to attract huge number of visitors to the website, this is why online business has become common these days. Therefore it is important to have a website that is easy to use and best in functions etc.

• The most important page of a website is home page and it should have an interesting and professional website layout that it is easy to control by user. Web Development Courses in Lahore covers ecommerce using WordPress and it has numerous themes for ecommerce.
• E-commerce website should be designed and developed in such a way that it represents the company and the best customer satisfaction.
• While designing an ecommerce website, it is important to consider the customer needs and requirements.
• Ecommerce website should be designed in such a way that it is communicative and easy to understand.
• Ecommerce website must have no hidden charges, different payment methods and the best way of check out as it helps in maintaining the trust and relationship between company and user. In Web Development Courses in Lahore, you will also learn ecommerce using Woocommerce in WordPress and it has features of payment method, check our etc.
• The ecommerce website must have a proper and easy navigation that people does not feel irritation and leave website.

In Pakistan, ITHeight has been offering Web Development Training from last few years. ITHeight covers ecommerce based websites in WordPress with the help of Woocommerce. Visit ITHeight and avail Web Development Courses in Lahore to learn more about ecommerce web development using WordPress.

SEO has been built around numerous algorithms of search engines. With the passage of time, SEO is becoming more complex and difficult as old techniques becomes out of date. In SEO Training in Lahore, you will learn that there are common mistakes made by SEO experts that must be avoided to implement.

• Keyword stuffing: Keyword stuffing is a technique in which excessive keywords are used in the content. If keywords are used more than 2-3% keywords then it will be considered as keyword stuffing. If any website is having keyword stuffing, those websites will get disappeared from search engines.
• Irrelevant backlinks: Irrelevant backlinks are one of the most common mistake made by SEO experts. If any backlink is created irrelevant then search engine will disregard it. Backlinks should be relevant to your website. In SEO Training in Lahore, you will be taught to create relevant and useful backlinks for website.
• Blog and forum spamming are the mistakes that can ruin SEO of your website easily. Most of the members in the forum use forums for spamming purpose by only commenting in order to get a backlink of website.
• Ignorance of sitemaps: Sitemaps plays an important role in SEO as it helps a website to get indexed by search engines. Sitemap must be submitted to search engine. It should not be ignored. SEO Training in Lahore will cover sitemap.xml in detail which is important for SEO of website.
• Flash websites: Flash based websites look interesting but for search engines, these are not good as search engine is unable to read and understand and index also. Use HTML pages for your website.

In Pakistan, ITHeight has been offering SEO Training from last few years in different cities of Pakistan. ITHeight covers SEO from basics till advanced level. Visit ITHeight and avail SEO Training in Lahore to understand more about don’ts of SEO.

Twitter social media channel can be utilized for various reasons such as to promote business or brand, to increase the website traffic etc. With the help of Social Media Training Lahore, you will learn that there are numerous techniques used to increase the usefulness of Twitter. Twitter provides numerous benefits that not every marketer has known.

• Claim your brand: On Twitter, there are character limits for name as well and nowadays, it has been growing popular more and names are being taken by numerous companies. This is a best way to use Twitter and try a name for your brand and then claim it for your business.
• Descriptions to link: The use of Twitter to link to blog post or articles, it is the best to add a description in link. URL shorterners can also be used to have more room for descriptions. In Social Media Training Lahore, you will also learn about URL shorteners.
• Broadcast: To use Twitter for business, it is important to engage with other users instead of focusing on broadcasting a message. Messages can be sent directly to other users through private messages.
• Google Analytics: If you want to use Twitter for business and also to improve the social media presence of your business using Twitter profile, then it would be a good idea to use Google Analytics for tracking your audience and also to see how many users have visited your website using your Twitter profile, tweets or retweet etc. Social Media Training Lahore will also taught how to use Google Analytics for Twitter also.

Twitter has become one of the commonly used social media platform for business promotion these days. ITHeight has been offering Social Media Marketing Training from last few years and also covers Twitter in detail. Visit ITHeight and avail Social Media Training Lahore to learn about the tips for using Twitter for business promotion.

Adsense is a tool which is provided by Google. It is a tool through which website owners allow Google to put advertisements on the website. Whenever the ad is click, Google pays website owner. In Web Development Courses in Lahore, you will learn that Google Adsense contains different varieties of ad types; banner ads, text based ads, full banner ads etc.

With the help of Web Development Courses in Lahore, you will understand that the first thing about Google Adsense is that it is important to have a website. After creating a website, do not start adding Google Adsense ads for the sake of online earning. Before that, your website must have a quality content, huge traffic flow. For this purpose, Google has an agreement of terms of service that indicates that what type of content and website is not eligible for Google Adsense account such as hacking related, promotion of criminal activities etc. Therefore it is important to do some research on the content of your website in order to get website traffic as well as Google Adsense account.

Once you have completed all the standards set by Google for Google Adsense account, next step is to fill the application. Fill the application correctly and provide accurate information. After the submission of application, you will have to wait as Google support team will take few days to observe and review your website first, after that account will be provided. If within 14 days, Google does not respond then contact Google again for confirmation. Web Development Courses in Lahore will help you in providing the tips to get the Google Adsense account easily by implementing all the rules set by Google.

After the approval from Google for Google Adsense account, do not cheat. The only way to earn profit from Google Adsense is that website visitors should click on your ads. If you click on your ads using your own account, your account will be deactivated by Google as Google will detect that you tried to cheat the system.

In Pakistan, online earning through Google Adsense has been increased as it is one of the easiest methods of online earning. ITHeight is the best IT training center that covers Google Adsense in its Web Development Training in different cities of Pakistan. Visit ITHeight and avail Web Development Courses in Lahore to learn more about Google Adsense marketing plan.

From last few decades, videos has been playing a great role in promoting business, services or products. Nowadays, people are using whiteboards, pens, markers in order to impart their ideas and also to connect with their audience. This is known as Whiteboard Animation. With the help of Social Media Training in Lahore, you will learn that in whiteboard video animation,  drawing on whiteboard is usually done using software and then it helps to upload, broadcast and share.

• Whiteboard video animation is really effective tool in explaining the stories about your company, products or services. Whiteboard video animation can be used for business promotion and also to improve their client’s experience. The video content can be related to information about product or services, history or background, how different you are from others etc. The duration of video must be short less than two minutes. In Social Media Training in Lahore, you will also learn how to create corporate whiteboard video animations as well.
• Whiteboard video animations are also useful in explaining the processes, products or services step by step. Users never look for complex explanations. Therefore, it is important to create simple and step by step explanation about products or services as users will be able to take more interest in your business.
• Whiteboard video animations are the best in using infographics. The video can also be created by using infographics that explains all information on each topic with the help of graphs, charts and statistics. For this purpose, infographics as well as video must be entertaining. In Social Media Training in Lahore, you will also learn how to use infographics in whiteboard video animation.

In Pakistan, ITHeight is offering Social Media Marketing Training in different cities. It also covers Whiteboard Video Animation which is essential for every business for promotion purpose. Visit ITHeight and avail Social Media Training in Lahore to learn the ways of using Whiteboard Video Animation for business.

The best SEO strategies can help your business in promoting effectively. The SEO strategies such as optimized content and usage of keywords in the website can help in increase brand awareness in the market. In SEO Training in Lahore, you will learn that quality SEO techniques and efforts must be done to optimize website properly. There are some mistakes that SEO experts must avoid to implement:

• Avoidance of location based keywords: Avoidance of location based keyword is not good for SEO For local SEO, location based keywords are important to implement.
• Irrelevant keywords: Usage of irrelevant keywords in SEO campaign is a big mistake as it will not help a website to get a better rank on search engine due to irrelevancy of keywords with the niche of your business. Therefore, it is important to pick and use relevant keywords for your website. In SEO Training in Lahore, you will also learn about relevant keywords for SEO.
• Improper links: Improper links made by SEO experts is another SEO mistake when linking with content. It is important for SEO to create a link to the relevant links and helps in redirecting users to your website with relevant content.
• Keyword stuffing: Keyword stuffing is referred to the over-stuffing of content with keywords which is not a recommended technique. The best way to use keywords in the content is to use it in the meta, title, heading, body of content, internal link. With the help of SEO Training in Lahore, you will also learn that keyword stuffing is not good for SEO as it will destroy the quality of content.

ITHeight has been considered one of the best SEO Training center in different cities of Pakistan. ITHeight has been offering SEO from last few years. Visit ITHeight and avail SEO Training in Lahore to get knowledge about mistakes to avoid for SEO campaign.

In Social Media Training in Lahore, it will be learnt that Social Media Marketing is a marketing strategy in which social media channels are used to promote brand, products or services or to lead traffic to website while Social Media Optimization is the optimization of social media channels by using quality content and other elements in order to increase the brand awareness.

• Increase linkability: Linkability is referred to the compliance of other website to link to your website. For SEO, improvement in Google rank is usually measured by the number of authority and quality websites are linked to you, therefore to increase linkability with social media optimization, it is important that website should be more informative and optimized. It can be done using blog, articles, press releases, RSS feeds etc.
• Promote content: For social media optimization, content plays a great role. Create quality content such as video, text based content, audio or article on social media channel in order to increase its reach to your audience. It can be done by submitting into high authority websites. In this way, content will be promoted and you will get a backlink also. Social Media Training in Lahore will also taught about the content promotion on social media platforms.
• Tagging: Tagging is used to bookmark the website in other social bookmarking sites. For social media optimization, tagging of links in Digg, Technorati like platforms must be done. Links of other web pages in tagging should be added.
• Target your audience: Social media marketing is a technique in which information or content is promoted on various social media platforms. To improve the social media optimization, you must have knowledge about your target audience. Conduct a marketing research and post information on social media platforms by targeting audience. Social Media Training in Lahore will also help you to learn about your target audience for marketing purpose.

In Pakistan, Social Media Marketing has become one of the essential marketing strategies implemented by every company in order to promote the business. ITHeight has been offering Social Media Marketing (SMM) Training from last few years. Visit ITHeight and avail Social Media Training in Lahore to get knowledge about social media optimization rules.